"STAGE FRIGHT"
[OFFCUT/BARROWLAND]
This collaboration with Barrowland comes down to the music. The decision was made to start by introducing a gig icon, the entry wristband, which was later reimagined as a mini belt for the wrist to elevate the VIP experience. This "wrist belt" features the co-brand trademark in the design of the well-known neon lights sign, with the iconic stars prominently displayed, crafted from CM® offcut material.