The mod-driven melodies that inspire CM® belts often serve as the starting point for creative ideas. "PLAY" by CM® highlights the musicians and bands that shape the design process behind our belts. The platform has gained popularity for its unique approach to combining fashion and music, creating a blurred line between the two art forms.
CM® endorses “PLAY” campaigns and concepts to celebrate music and the brand’s connection to it; as well as a way to create cultural experiences. These live session performances are streamed on the CM® website and social media platforms.
