"PLAYBOOK"

"PLAYBOOK"

[CM®]

Every belt design is backed by a detailed process; with a level of precision and discipline that is characteristic; every month on the first day at 8PM GMT; CM® unveil the next belt.

The belt playbook consists of the items strategy beyond seasons; items and not a collection; sustainable and modern; building seasonless icon products. Alongside CM® belt drops, you will experience special projects involving sub-brands WORN PROJECT, OFFCUT & PLAY; with exclusive product collaborations that incorporate belt principles and concepts. CM® is essentially a vision with a real human behind it.