The co-brand trademark formula featuring Barrowland and Christian MacLeod represents a significant step for the historic venue, a first-of-its-kind. CM® will reimagine the codes of Barrowland; the result is a modern uniform of the streets, designed in Glasgow and intended for the world. Blending heritage and innovation; to rewrite the script.
The collaboration with Barrowland centres on the musical experience. Initially, the choice was made to launch a concert symbol, the entry wristband, which was subsequently transformed into a mini belt for the wrist to enhance the VIP experience. This "wrist belt" incorporates the co-brand logo inspired by the famous neon sign, prominently featuring the iconic stars, and is made from CM® offcut material.
