The man behind the iconic initials; based in Glasgow; Christian MacLeod is an artist, designer, musician, professional golfer, creative director, and artistic director. Throughout his career, since the creation of the CM® brand at 16 years old, he has focused on the reinvention of the belt.
Every belt design is backed by a detailed process; with a level of precision and discipline that is characteristic; every month on the first day at 8PM GMT; CM® unveil the next belt.
His belt playbook consists of the items strategy beyond seasons; items and not a collection; sustainable and modern; building seasonless icon products. Alongside CM® belt drops, you will experience special projects involving sub-brands WORN PROJECT, OFFCUT & PLAY; with exclusive product collaborations that incorporate his belt principles and concepts. CM® is essentially a vision with a real human behind it.
CM® is a multi-platform creative endeavour, a space for his continuous experimentation. The main medium being belts yet he combines ideas of luxury, art, sport and music. He has collaborated with brands including Aston Martin, Red Bull, West Ham United, Barrowland, Vogue, BMW and British GQ; and has collaborated with artists such as Paul Lawrie, Derk Boerrigter, Michelle Visage, James Sutton, Callum Beattie, Conchita Wurst, Vanessa Kingori, Kieran Tierney, Emma Lou Connolly and Craig McGinlay.
His involvement with belts has led to numerous undisclosed projects that remain unknown to the public. Explore the "AAA" backstage pass with "THE BELT MAN" to discover all aspects of his work associated with the CM® initials.
Since 2007, Christian MacLeod has expanded from his origins into a global community and belt institution; working with generations of artists, photographers, designers, musicians, filmmakers and writers who defied conventions and contributed to the unique art and identity of CM® belts.
