The man behind the iconic initials; Christian MacLeod is an artist, designer, musician, professional golfer, creative director, and artistic director. Throughout his career, since the creation of the CM® brand in 2007 at 16 years old, he has focused on the reinvention of the belt.
Every belt design is backed by a detailed process; with a level of precision and discipline that is characteristic; on the first day of every month at 8PM; CM® unveils and releases the next belt, available exclusively for that month. This totals 12 belt drops per year.
The CM® principles and statement are defined by an all-black aesthetic; black buckles, black reversible straps, and a choice of two leather grains. One side of the strap features a discreet patch positioned above the right hip, serving as a subtle nod to those in the know.
Every detail is intentional. The belt is designed to be recognisable from every angle while maintaining a minimalist aesthetic; timeless, understated, and covert branding. Rooted in simplicity, quality, and authenticity, each belt embodies refined elegance. The power of minimalism is fundamental, creating belts that transcend trends and resonate with those who appreciate clean lines and finely tuned details. Every inch reflects a commitment to quality, ensuring that a CM® belt not only looks exceptional but feels it too.
His belt playbook consists of the items strategy beyond seasons; items and not a collection; sustainable and modern; building seasonless icon products. Alongside CM® belt drops, you will experience special projects involving sub-brands WORN PROJECT, OFFCUT & PLAY; with unexpected collaborations that incorporate his belt principles and concepts. CM® is essentially a vision with a real human behind it.
CM® is a multi-platform creative endeavour, a space for his continuous experimentation. The main medium being belts yet he combines ideas of luxury, art, sport and music. He has collaborated with brands including Aston Martin, Red Bull, West Ham United, Barrowland, Vogue, BMW and British GQ; and has collaborated with artists such as Paul Lawrie, Derk Boerrigter, Michelle Visage, James Sutton, Callum Beattie, Conchita Wurst, Vanessa Kingori, Kieran Tierney, Emma Lou Connolly and Craig McGinlay.
Since 2007, Christian MacLeod has expanded from his origins into a global community and belt institution; working with generations of artists, photographers, designers, musicians, filmmakers and writers who defied conventions and contributed to the unique art and identity of CM® belts.
