The man behind the iconic initials; Christian MacLeod created the CM® brand in 2007 at 16 years old; not on a runway but on the fairway. From professional golfer to designer, what began in golf has become a movement, identity and innovation; merging modern streetwear with traditional golf fashion and seamlessly transitioning from the fairways to the city streets.
Inspired by the blurred lines between fashion and sport, incorporating formal structure with casual ease to create something distinctly versatile. A vision to reinvent the belt from the perspective of an athlete and a creative.
CM® is a multi-platform creative endeavour, a space for his continuous experimentation. The main medium being belts, yet he combines ideas of luxury, art, sport and music. He has collaborated with brands including Aston Martin, Red Bull, West Ham United, Barrowland, Vogue, St. Andrews Old Course, Johnnie Walker, BMW and British GQ; and has collaborated with artists such as Paul Lawrie, Derk Boerrigter, Michelle Visage, James Sutton, Callum Beattie, Conchita Wurst, Vanessa Kingori, Kieran Tierney, Emma Lou Connolly and Craig McGinlay.
Since 2007, Christian MacLeod has expanded from his golf origins into a global community and belt institution; working with generations of artists, photographers, athletes, designers, musicians, filmmakers and writers who defied conventions and contributed to the unique art and identity of CM® belts.
