I loved the creative process behind the Callum Beattie campaign. His album at the time was called VANDALS so we decided to literally vandalise it. We took him off the famous Salamander Street in Edinburgh, which features as one of his most iconic songs, and placed him on Great Western Road in Glasgow, sitting together at a bus stop. The opening line of the album is “I’m readin’ the graffiti at the bus stop” and that lyric became my starting point. I ran with it and turned it into something visual and unexpected. This became the ideal hero shot to launch the collaboration belt we created together.
