CM® made its mark on the nyc underground with a quiet disruption. a qr code at an entrance, with one simple message: “try this.” a quick scan unlocked an ar preview of the upcoming CM® buckle; real size, right in front of you. with belts dropping every month, day one at 8pm, this was the only way to get a first look. a seamless collision of digital and real, giving a taste of what’s next.
