Why belts? Because when I started this dream at 16, money was tight. A full clothing line wasn’t possible, but I still wanted to stand out, especially on the golf course. Belts became the entry point. One piece that could transform an outfit and act as the bridge between sport and street. If I designed it right, it could live in both worlds, worn every day, on and off the course. Gender didn’t matter, no limits on who it was for.
And through my many years playing golf tournaments as an amateur and professional, week in, week out, I started to notice something. In press photos, in newspapers, in golf mags, they only photographed you mid-swing or post-swing. Arms across the body, shirt logos and sponsors hidden. But the belt? The buckle? That was always front and centre. It was the one constant.
That moment became the opportunity. That’s where my trademark lived. That’s where the brand could speak. And I didn’t just want the winner wearing it, I wanted everyone in the field. Top ten, top fifty, all of them. That’s how it went from a belt to a brand. That was the play in 2007, and it’s still the play in 2025; from local club championships to The Augusta Masters.
