I created the CM® brand in 2007 at 16 years old; not on a runway but on the fairway. From professional golfer to designer, what began in golf has become a movement, identity and innovation; merging modern streetwear with traditional golf fashion and seamlessly transitioning from the fairways to the city streets.
That’s me on stage at the Hydro in Glasgow, 2018; 10 years deep in the belt game. 12,000 people in the room, not for hype, but to hear how something so overlooked became everything. That night, I was unpacking a journey, a trademark, a mindset. Telling the stories behind the belts, the choices, the obsession. I built a whole world starting at the waist and that night was about letting everyone step inside it.
