the co-brand trademark formula featuring barrowland and christian macleod marks a significant milestone for the historic venue, a first of its kind. CM® will reimagine the codes of barrowland, resulting in a modern uniform of the streets, designed in glasgow and meant for the world. blending heritage with innovation, this collaboration rewrites the script.
focusing on the musical experience, the collaboration began with the decision to launch a concert symbol: the entry wristband, which was reworked into a mini belt for the wrist, enhancing the vip experience. this wrist belt, incorporating the co-brand logo and inspired by the famous neon sign, features the iconic stars and is made from OFFCUT material.
