That’s not a joke, it’s the point. I’ve been focused on belts since I was 16, before brand decks, before categories, before anyone told me what was supposed to matter. I was looking at how things fasten, how metal meets leather, how one small decision changes the whole object. While the industry treats belts as an accessory, I’ve always seen them as infrastructure. They hold the fit together, finish the look, they’re the first thing you feel and the last thing you forget.
CM® started there. Not bags, not noise, not seasons. The belt as a system, the buckle as the statement, the customer in control. This isn’t about doing everything, it’s about doing one thing properly. Since 2007.
