I was invited to take part in the Red Bull Can Do Sessions, a space built to inspire the next wave of creative industry leaders. With more entrepreneurial businesses emerging than ever, the real challenge is standing out. How do you cut through? How do you build something that actually matters? I shared my journey, how I discovered my USP, why I focused on a single product and how CM® became more than just a brand. It wasn’t about following trends. It was about trusting instinct, building with intention; and turning an overlooked product into a movement.
