I’ve never been a fan of logos just sitting next to each other with an X. To me that feels like two brands simply sharing space rather than collaborating. When I’m designing co-brands, making trademarks talk to each other is the goal. I try to get the trademarks to work into each other, to create something new that speaks to both identities at once.
For Barrowland we designed an exclusive belt where the M of CM® collapses into the famous Barrowland B. It’s subtle but it carries weight. It immediately signals the partnership without needing to shout it, and it gives the design a sense of purpose.
This collab is rooted in music. We designed the entry wristband, that classic gig icon, and reimagined it as a mini belt for the wrist. It turns the VIP experience into something collectable and wearable. The wrist belt carries the co-brand trademark, inspired by the neon lights and iconic stars of Barrowland.
Co-branding for me is about more than logos. It’s about exploring the intersection of two identities, finding a visual language that belongs to both, and building something that could only exist in that moment of collaboration.
