The Red Bull Can Do Sessions hit different. For me, CM® was never just about belts. It was about rewriting the rules on what a product could mean. I realised early on the belt is the brand, not the afterthought. That switch is where the USP lives. Red Bull created a space to question the format, remix your identity and prototype your mindset. It wasn’t about being louder. It was about being clearer. I hope everyone who attended left with a new blueprint and a deeper sense of the instinct and intention behind my creative process.
