behind the scenes is where the real design work lives. tested 3 patch concepts with the team; embossed the CM® trademark in tiny form but it lacked the precision. explored pvc overlays, laser cutouts felt promising, even ran a repeat pattern. none made the final 12. that’s the discipline: only 12 belts a year means most ideas stay on the cutting room floor. but that’s the beauty; showing the process is part of the output. every misstep is still design.
