2026 feels different. This year marks 20 years since I first started in business. I’ve been building the next era of CM® for a very long time. But why? Over the last 20 years, I’ve built multiple worlds around a belt, and that came at a cost. Since I was 16, I’ve given a lot of myself to this. It’s been relentless, hands on, all in. But I always knew this level of intensity wasn’t forever. From the beginning, I told myself: build it for 20 years, then flip the belt concept. Now I’m at that point.
Now a new era is beginning. I’m shaping CM® for the next 20 years and beyond. This next era isn’t by chance. It was always part of the vision. And my 16 year old self would be proud to see it.
I’ve never believed in flooding the market with CM®, on or off the golf course. Control has always mattered to me. Protecting the magic. Preserving the exclusivity. The brands that inspire me operate like that, so I built CM® the same way from day one. This new era takes that mindset further. You won’t be able to buy CM® belts freely from us in the way you’re used to. Instead, everything becomes more considered, more deliberate.
When I was 16, I knew I had 20 years ahead of me to build the awareness and data needed to do this right. That’s why I built at scale. Why I ran events the way I did. Why I tested every belt colour, every style, every variation. Now, after 20 years of customer data, belt behaviour, offline experience, and constant refinement, I know it inside out.
This is a shift, not just in how we sell, but in how CM® exists. So put your belt on. If the next 20 years feel anything like the last, you’re in for one hell of a ride.
