The #DUPLICITY campaign was inspired by wanting to see further and deeper. For that matter, so are these belts. Now I've made more belts, more campaigns, I'm exactly where I'm supposed to be. Now I fully realise that I can design anything that I am thinking about, what I am wondering about, what I'm drawn to, and it will be my version; this is where my own originally meets my influence.
The CM® #DUPLICITY concept first launched early 2019, inspired by true events, happening right now, across the world, in culture today, through personalities, through relationships, through social media, through your work life, through our double lives. Everyone has #DUPLICITY; some may call it something else to hide the two-facedness, dishonesty, falseness, the art of doubleness, but make no mistake if you are part of today's world you are surrounded by #DUPLICITY. If you're reading this, watching this, thinking that's not me, then I'm the guy to tell you different, I'm the guy that is going to explain it to you, through a belt.
#DUPLICITY PART II arrived late 2019, it stirred up debate, spoke to people and heard stories about others state of being double. It was a message to us all at a time where #DUPLICITY was at its highest, with fear to show the real us behind the filters.