When I mood board, it helps me to build a library of approved images, patterns and fonts, saving time on managing opinions and approvals down the line. Instead of spending time deliberating over the type of look a certain concept should have, the mood board helps guide the process, getting your message to market faster.
Sometimes you have to go into some construction of your trademark assets to see what you can find for design inspiration. For this new strap, we named it the HAZARD; as it's a 'warning' to let you know that design can be found everywhere and anywhere. You'll see we cropped part of our CM® trademark, made it into a repeated pattern, and laser cut this pattern out the belt strap.