BELT WARNING

BELT WARNING

BREAKING DOWN THE TRADEMARK

Sometimes you have to go into some construction of your trademark assets to see what you can find for design inspiration. For this new strap, we named it the HAZARD; as it's a 'warning' to let you know that design can be found everywhere and anywhere. You'll see we cropped part of our CM® trademark, made it into a repeated pattern, and laser cut this pattern out the belt strap.