

BELT VS GIG WRISTBAND
CM®/BARROWLAND
In the end, this collaboration with Barrowland comes down to the music. I decided to initially focus on launching with a gig icon, the entry wristband; transformed into a mini belt for your wrist to enhance your VIP experience. Included in this "wrist belt" is the co-brand trademark "CB" in the form of the famous neon lights sign, with the iconic stars taking proud place.
