THE SCORE IN LONDON
I started CM® when I was 16 years old with one mission in mind, to take control of the belt game. My dream in reality was to make belts an accessory that was looked upon on the same level of importance as shoes, watches or handbags.
Since 2013, CM® have been using leather alternatives for our belts and recently upgraded to "microfiber" the highest grade of artificial leather, and due to its remarkable performance, microfiber leather is known as the best real leather alternative. Microfiber leather belongs to the third generation of artificial leathers, and it's structure is very similar to genuine leather.
Perfectly replicating features of real leather such as the hand feeling, breathability and moisture absorption; the performance of microfiber including chemical and abrasion resistance, anti-crease and ageing resistance are better than genuine leather.
It is created using a layer of high-performance Polyurethane resins and extremely fine fiber base cloth to closely substitute skin fibers for microfiber.
By choosing vegetarian leather, CM® are demonstrating how a fashion brand can push the boundaries to make products that are beautiful, sustainable and cruelty-free. No compromises. Almost 16 years later since I started my CM® belt reinvention mission; I just wanted to kindly let you know the score, in London.