
11.06.18
THE DESIGN OF ANNI VERSA

From shaping the buckle to embossing the leather and each step in between, the journey of a CM® belt is a tale of craftsmanship worth telling again and again. But this belt is extra special, the 10th anniversary collection.
One month before the official ANNI buckle & VERSA strap release, we follow the life of a belt at our factory in Italy, where many of our belts are born. We illustrate some of the crucial steps in the process of making just one belt from the 10th anniversary collection. The journey starts here; with a drawing…
I wanted to step up the belt game, again. For my anniversary collection I engraved the buckles with the exact leather embossment, allowing them to match beautifully and effortlessly with the strap. You'll see that the buckle shape is the iconic INITIAL buckle, with a few twists to the original design. I have curved the initials to be more rounded rather than flat, to create more depth to the buckle with the leather engravement. We go back in time, to the first belt I ever designed, where it all began ten years ago...