The #DUPLICITY campaign was inspired by wanting to see further and deeper. For that matter, so are these belts. Now I've made more belts, more campaigns, I'm exactly where I'm supposed to be. Now I fully realise that I can design anything that I am thinking about, what I am wondering about, what I'm drawn to, and it will be my version; this is where my own originally meets my influence.
This campaign is how I feel. I went through blood, sweat and tears to get to where I am. I have no expectations about what comes next because I feel that I've made something beyond what I wanted to make. As a designer, I feel better and clearer than I've ever felt in my whole life. No matter what gets thrown at you, you catch it. You learn from it. And you figure out how to throw it back.
I knew that if I wanted to embrace this campaign of #DUPLICITY, I had to admit it myself. It began as I wanted to look inward into life, to my life, and find the pieces in myself that I can share and relate with other people, thats the connection of this campaign.
It takes a lot of trust to unveil, but when I do, when you do, we see how powerful truth is. I explored deep within myself, into yourself, and who we all are at this moment of double lives, it was truly time to invite that feeling of #DUPLICITY to come out into the world and show itself, through a belt. I hope you enjoy my first collection of belts to explain culture today, this side or the other.