When I mood board, it helps me to build a library of approved images, patterns and fonts, saving time on managing opinions and approvals down the line. Instead of spending time deliberating over the type of look a certain concept should have, the mood board helps guide the process, getting your message to market faster.
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Sometimes you have to go into some construction of your trademark assets to see what you can find for design inspiration.
For this new strap, we named it the HAZARD; as it's a 'warning' to let you know that design can be found everywhere and anywhere. You'll see we cropped part of our CM® trademark, made it into a repeated pattern, and laser cut this pattern out the belt strap.