When I began in Amsterdam I took random images of everything that inspired me on my walk around at that particular moment in time. It didn't take me long to find my mood for the #AMSTERDAM Belt Tour Design; where I was left with a handful of images that really resonate.
There are over 800k bicycles in Amsterdam, that's more than people and trust me it shows; forget looking out for cars when crossing the road, the bikes are your main concern while adventuring around the city; I think I nearly got killed 64478992247 times.
Put on the RED LIGHTS; whether or not you agree with the Netherlands' legalisation of prostitution, having a look around Amsterdam's Red Light District in the City Centre is a fascinating experience, one you will never forget.
Other beautiful spots of Amsterdam I captured within my design research was the canals, shopping - on the streets of independent stores or the Bijenkorf, eating traditional dutch food such as Waffles or Frikandel Speciaal and to my surprise I came across the G Star Raw HQ; an outstanding setup that pulled my attention for a good while. Take a look on the image slider below;
My next stop is the design studio to mood board my research and begin the #AMSTERDAM Belt Tour design. To be continued...