There are things within #DUPLICITY that I didn't know how to explain, until I visited New York City. The city that never sleeps never lies. I love #NYC, it truly is the greatest city in the world - in my opinion. One of my favourite things about this place is that New Yorkers can't lie. They're so honest they might offend you with the truth. That's were I came across Alya Mooro.

Alya Mooro is an Egyptian born, London raised freelance journalist. Her first book The Greater Freedom: Life as a Middle Eastern Woman Outside the Stereotypes, is out September 2019 (Little a; Amazon Publishing). She holds a BA in Sociology and Psychology and a Masters in Journalism. She has been published in The Telegraph, Grazia, Refinery29, The Washington Post and more, providing unique takes on social commentary, fashion and lifestyle. Alya has collaborated with brands the likes of Nike, ASOS and Absolut and guested on numerous national radio stations including BBC Radio 4 Woman’s Hour, BBC Radio 1 and BBC 1Xtra. She is a representative voice for both her generation, and for multi-cultural women everywhere.

My #DUPLICITY campaign mood boarded together while I was in #NYC, it was hugely influenced by Alya and her published work in the New York Post. I completely clicked with her honesty, on culture today, on the 'rise of the digital double life'. Alya finds the greatest way to say the art of double, right now, across the world.

Click NYP - Alya Mooro's "The rise of the digital double life" below: