"DESIGN PRINCIPLES"

"DESIGN PRINCIPLES"

The foundation of CM® is modular. A fully interchangeable system that connects every product to our past, present, and future. Each CM® belt is built from two components: the strap and the buckle. These parts can be mixed and matched, allowing you to build your own belt to suit your personal style, your outfit, or even your mood. With this modular system, no two collections need to look the same, making every belt not just wearable, but an evolving part of your wardrobe.

This customisable approach turns every piece into a personal statement. Whether you're drawn to bold colours or refined minimalism, the ability to switch out parts gives you full creative control. It also adds a collectable edge; new releases and limited runs mean you can keep building and refining your setup over time. Our bundle offers make it easier to expand your collection, letting you access more colour ways and styles at once, so you're always prepared to express yourself in new ways. 

The genius is in the numbers. Each strap has two reversible sides, and every buckle can be worn in either direction; so even one strap and one buckle gives you two distinct combinations. Add a second strap and buckle, and that number jumps to eight. Own three straps and just one buckle, and you unlock six different setups. With three straps and three buckles, the possibilities expand to 18 unique combinations. That’s the beauty of the CM® system: it multiplies with you. What starts as a single belt becomes a rotating toolkit; modular, versatile, and designed to evolve alongside your style.

CM® isn’t just a belt; it’s a concept. A future facing accessory designed to be rebuilt, reworn, and restyled without limits. It’s thoughtful, modular design that puts creativity back in your hands. And when it’s time to move on, the WORN PROJECT lets you trade in any used straps or buckles; £10 for each, so you can keep building while keeping the cycle alive. With every new strap or buckle, you unlock another way to wear it; and that’s the point.