CM® follows a yearly rhythm built around product, creativity and community. Each chapter has a purpose, from creating the annual belt lineup to celebrating the culture that surrounds it.
The first connection between past, present and future. WORN PROJECT™ gives every CM® belt a second life through an annual trade-in programme, allowing members to exchange their worn belt for credit towards the upcoming lineup. The returned belts are then transformed into exclusive artwork objects, showcased through exhibitions that celebrate the stories carried by every belt. Together, they create a continuous cycle of ownership, renewal and sustainability.
The annual CM® belt lineup is the foundation of the brand. Available once a year, each collection is released through a limited reservation window in November before production begins. Once reservations close, the lineup disappears, creating a collection produced entirely around demand. Every reserved belt is then delivered in March, ready for the golf season and everything beyond it.
Transforming what remains into something new. Created from surplus materials generated during belt production, every OFFCUT™ object gives purpose to what would otherwise be left behind. Each limited collection celebrates craftsmanship, sustainability and the belief that every material has another story to tell. Like the annual belt lineup, OFFCUT™ objects are available to reserve in November and delivered in March.
Through music, live events and shared experiences, PLAY™ explores the connection between golf, culture and creativity. Beyond the scorecard, it celebrates the people, moments and ideas that shape the lifestyle surrounding the game, and the crossover from fairways to city streets.
BELT TOUR™ brings together golf, competition and storytelling. A roulette-style putting challenge featuring professional golfers, athletes, entertainers, business leaders and creators, each episode blends competition with conversation, while players compete to win credit towards the annual CM® belt lineup.
