Each year is defined by a single belt lineup: one black strap and fifteen buckles. Distribution is controlled, deliberate, and intentionally limited. Reservations open in February to secure your belt, with delivery in April to start the golf season.
The rest of the year is about connection, community, and activations. Through exclusive events, belt concepts, and shared experiences, we build a world around our belts. Every moment within the playbook feeds the belt, creating anticipation and shaping the next annual lineup.
Becoming a member is how you step inside the playbook. You get the invites, the private events, the experiences. Membership is participation. You shape the story of the belt and everything that comes next.
